![]() ![]() They all care about sales support when they buy the product. If customer A is my largest customer that pays high premium for Power, customer B pays high premium for Temperature and Power, Customer C only cares about Temperature and low price, and D only cares about lower price. I believe using a marketing mix model of to analyze what lead indicators or drivers should I focus on increasing to forecast more sales, market share, and revenue per quarter for maybe the next 2 years for a marketing decision simulation.Įxample: We sell one product. Thank you Charles.I’ll read more on time series. Then a one sample Hotelling’s T-square test (a simple version of MANOVA) could be used against the scores of 8 zeros to see whether there is a significant difference between sample and a neutral rating of a vector with 8 zeros. assuming each respondent gives 8 scores and factor analysis is not used, we can code the 5 point Likert scale as -2, -1, 0, 1, 2 where the negative values favor country X and the positive scores favor country Y. Whether you have 8 factors or a lower number after using Factor Analysis, you can use some version of MANOVA for statistical testing. Assuming the scores are based on some questionnaire, you can use Cronbach’s alpha to determine reliability.ģ. In this case the approach using Factor Analysis may make sense to find the latent factors (thereby reducing 8 initial factors to a lesser number). Assuming the latter, I understand that each respondent gives 8 scores. Does each respondent give a score in the 5 point Likert scale to country X and another score for country Y? Or does each respondent give one score which compares the two countries (for each of the 8 levels)?Ģ. ![]()
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